About us
It started with one question
Why should a woman late in pregnancy have to search half the internet to find the one thing that might let her sleep through the night?
Shops for expectant mothers are full of tiny clothes, rattles and nursery kit. The mothers themselves get, at best, a tub of stretch mark cream. Yet the problems of pregnancy are very specific and very daily: you can't get comfortable enough to sleep, your back aches after an hour on your feet, you can't reach your own feet in the shower.
What we do differently
We organise the shop around problems, not product categories. You won't find an “accessories” section here – you'll find one called “when the night is the hardest part of the day”.
Every product goes through the same filter:
- Does it solve a real problem that pregnant women actually report?
- Does it have hundreds of genuine reviews, rather than three stars and a nice photo?
- Will it reach you in a reasonable time, with tracking?
If something doesn't pass, it doesn't go in the shop. That's why we carry a few dozen products rather than a few thousand.
What we don't claim
We don't sell medical devices and we don't claim that anything treats or cures. Our products have one purpose: to make everyday life in pregnancy a little lighter. For anything health-related, always ask your doctor or midwife – and we say so on every product where it matters.
Questions?
Write to kontakt@amunelle.com. We reply within one working day – including when you just want to ask which size to choose.